Case Study: Absolute Software achieves 84% affiliate-generated revenue growth with 2Checkout

Affiliate-Driven Sales Increased by 84% with Avangate

Absolute, a leader in data protection and theft recovery, faced a market shift as customers moved from one-time purchases to subscription models. To grow revenue amid a crowded security software market and pronounced seasonality, Absolute sought to strengthen and expand its existing affiliate program to improve reach, lead quality and acquisition efficiency.

Working with Avangate’s Managed Affiliate Service and agency partner iAffiliate Management, Absolute expanded into loyalty and flash-sale channels (Ebates, FatWallet, Bits Du Jour), increased PPC visibility and launched a pay-for-performance cart abandonment partnership with UpSellit. The program drove an 84% year‑over‑year increase in affiliate-generated acquisition revenue, lifted conversions by 70% (to 7.05%), grew average order value by 25%, and exceeded the acquisition revenue target by 16%.

Absolute Software

Derrick Maloney

eCommerce Manager