Case Study: IObit achieves 30% revenue growth and improved cart conversions with 2Checkout (Avangate)

30% Increase in Revenue from Optimized Customer Buying Experience

IObit, maker of award-winning system utilities like Advanced SystemCare, needed to modernize its online buying experience to keep pace with rapid international growth. Its aging purchase flow and manual processes were limiting cart conversions for both B2B and B2C customers, and the company wanted to raise order value and customer trust without fully redeveloping its store.

Avangate delivered a six-month conversion-rate optimization program that redesigned the shopping cart and order flow, introduced automated selling and marketing tools, and ran multivariate A/B tests to find the best offers and placements. The changes lifted cart conversion to 23.73% (about +12 percentage points) and increased online revenue by roughly 30%, while improving shopper trust in the purchase process.

Iobit

Hugo Dong

CEO