Case Study: Telestream achieves 10× ROI and $2M annual revenue lift with 2Checkout Conversion Rate Optimization

10-fold ROI through Conversion Rate Optimization

Telestream, a maker of video software like ScreenFlow and Wirecast, relied on its website to drive trials and purchases but was losing revenue due to friction on product and checkout pages. Their goal was to increase site and cart conversion rates and stop revenue leakage across high‑traffic entry points.

Avangate teamed with optimization agency WiderFunnel for a six‑month CRO program that tested buy links, product‑page CTAs and hero banners, and checkout flows (review step and number of steps). The data‑driven changes produced a 26% lift in conversions, a 10× return on investment and a forecasted $2M increase in annual revenue, plus repeatable insights for future pages.

Telestream

Barbara DeHart

VP Desktop Business