Case Study: Visit Finger Lakes boosts social media engagement and destination visibility with Agency 29

Visit Finger Lakes boosts Facebook engagement 145% with 29 Design Studio

Visit Finger Lakes, the official tourism promotion agency for Ontario County in New York, engaged 29 Design Studio to manage their social media channels. Their challenge was to share the story of the Finger Lakes region to establish it as a premier travel destination by leveraging authentic experiences and increasing organic audience engagement across Facebook, Instagram, and Twitter, while also establishing a new professional presence on LinkedIn.

29 Design Studio implemented a solution focused on visual storytelling, utilizing authentic photos from local businesses and user-generated content from tourists and influencers. They created platform-specific content, including a strong focus on Instagram Reels to please the algorithm. For LinkedIn, they adopted a professional tone to position the region as a destination for meetings and retreats. The results were significant, including an 81,797 Reel views, a 145% increase in Facebook engagement, a 10% increase in Instagram followers, and a 54% increase in LinkedIn impressions alongside a 34% growth in followers.

Visit Finger Lakes