Case Study: NY Corn and Soybean Growers Association boosts awareness and engagement with 29 Design Studio

NY Corn and Soybean Growers Association boosts Facebook followers 58% with 29 Design Studio

The New York Corn and Soybean Growers Association needed to raise public awareness about the importance of corn and soybeans grown in the state. They partnered with 29 Design Studio to create a cross-channel marketing campaign aimed at bringing growers and consumers together online.

29 Design Studio developed the "Soy Corny" campaign, which featured a virtual comedy club with illustrated corn and soybean comedian characters and a contest. This solution drove significant engagement, resulting in 29,136 contest entries, a 58% increase in Facebook followers, and a cost per email capture of just $0.33. The campaign also won first place from the National Agri-Marketing Association.

NY Corn and Soybean Growers Association