Case Study: Paul’s Warehouse achieves automated multi-store order fulfillment and POS/RMS integration with 24Seven Commerce

Paul’s Warehouse - Customer Case Study

Paul's Warehouse is an Australian discount sports retailer with a multi‑store operation across three states that wanted to bring its in‑store promotions and inventory management online. The retailer needed an e‑commerce solution tightly integrated with its Microsoft Dynamics RMS/POS so online orders could be fulfilled from whichever store had stock (including splitting orders), while also supporting frequent marketing schemes like “Buy One Get One Free,” VIP pricing and mobile shoppers.

Implementing 24SevenCart delivered a robust, RMS‑integrated shopping platform with near‑real‑time inventory visibility, automatic store routing and split‑order capability, custom shipping matrices, BOGO and VIP pricing logic, and SEO/search tracking. The result was greatly reduced manual order handling, faster and more accurate fulfillment across stores, consistent online replication of in‑store promotions, and measurable improvements to customer experience and the company’s bottom line.

Paul’s Warehouse