Case Study: Curated fashion retailer Lyn Evans achieves seamless omnichannel customer engagement and real-time inventory visibility with 24Seven Commerce

Curated Fashion Retailer Implements Their Omnichannel Customer Engagement Strategy with Retail Pro

Lyn Evans is a curated women’s fashion retailer with seven community-focused boutiques in the Northeast that prides itself on personalized service and a private-label collection. Their challenge was to create a seamless omnichannel experience—keeping real-time inventory visibility across stores and online, enabling cross-selling and personal-shopping remotely, and preserving the boutique’s intimate customer relationships as they expanded digital sales.

They implemented Retail Pro integrated with 24SevenCommerce, outfitted stores with iPads for in-store web ordering, and trained staff on custom analytics to guide buying and inventory rebalancing. The result was real-time inventory across channels, omnichannel fulfillment (buy online/pickup or ship), improved inventory turn and purchasing decisions (reducing a tops buy from 7,000 to 3,700), saved sales through personal-shopping, and a stronger competitive position achieved quickly and on budget.

Lyn Evans

Stan Shotkus

Owner