Case Study: RTVE achieves smarter content discovery and higher engagement with 24i AI personalization

RTVE boosts monthly views by 30% and sports viewership by 89% with 24i

RTVE, Spain's national public broadcaster, faced the challenge of scaling personalized content discovery for its RTVE Play service, which serves millions of viewers. They needed a solution to improve content relevance and search accuracy that could balance AI-driven automation with editorial control while securely scaling across a large audience. They partnered with vendor 24i to implement an AI-powered personalization solution using the 24i Video Cloud.

The solution 24i implemented was a modular, AI-driven personalization engine featuring multi-model recommendation logic and hybrid editorial tools. This provided intelligent content discovery while allowing editorial teams to retain full control. The implementation delivered measurable audience growth, including a 30% boost in monthly views and an 89% increase in sports viewership for RTVE Play.

RTVE