Case Study: MGM+ boosts personalization and engagement with 24iQ from 24i

North American SVOD service MGM+ delivers personalization on and off its platform with AI-driven recommendations from 24i

The North American SVOD service MGM+ sought to improve its user experience, surface the right content, and automate personalization across its platform to boost engagement and reduce churn. To meet this challenge, they worked with vendor 24i and utilized their 24iQ personalization products and services.

The solution implemented by 24i involved a suite of AI-driven recommendations, including personalized marketing, bespoke recommendation swim lanes, and an optimized search function. This was delivered via a simple cloud-based API that was production-ready within six weeks. The partnership resulted in more relevant user communications and provided MGM+ with analytics tools to measure engagement and churn metrics, with the vendor's team praised for their continuous work to generate meaningful recommendations.

MGM+

Sacha Stanton

Chief Technology Officer