Case Study: Ball Arena achieves 50% increase in event productivity with 24/7 Software

Pepsi Center Achieves 50% Increase in Event Productivity Immediately after Deployment of 24/7 Software

Pepsi Center, a multi‑purpose arena in Denver that hosts NBA, NHL, NLL and concert events, struggled with fragmented incident and operations tracking using Microsoft Office. The venue needed an all‑in‑one, long‑term documentation system to capture maintenance, incidents and activities across departments, analyze trends, and shift from reactive to proactive event management.

After deploying 24/7 Software, the Pepsi Center moved to a web‑based platform with activity logs and real‑time text communication (including the FANSOS keyword) to capture and route issues immediately. The change delivered an immediate 50% increase in event productivity and now supports 3,200 calls for service and 1,120 incidents captured annually, enabling faster reporting, better resource allocation and an improved fan experience.

Ball Arena

Kelsey Cerrone

Senior Manager, Event Safety