Case Study: MLSE achieves elevated fan experiences and real-time operations insights with 24/7 Software's Advanced Analytics

MLSE Elevating the Fan Experience Through Cutting-Edge Analytics and Operations Management

Maple Leaf Sports & Entertainment (MLSE), which operates nine sports and esports franchises and major venues including Scotiabank Arena and BMO Field, faced the ongoing challenge of delivering exceptional, safe fan experiences across large, high‑traffic events while improving situational awareness and operational responsiveness.

MLSE deployed 24/7 Software’s integrated operations platform — including incident management, CMMS, guard patrol, mobile apps, Guest Experience Request Tracker, Live Mapping, partner integrations (e.g., ticketing) and the new Advanced Analytics module — to provide real‑time dashboards and automation. The result: enhanced visibility in the event control room, faster security and medical response times, improved investigative reporting, and a more streamlined, fan‑centric venue operation.

MLSE

Kaustubh Kapoor

Manager of Analytics