Case Study: Maple Leaf Sports & Entertainment achieves elevated fan experiences and streamlined venue operations with 24/7 Software

Elevating the Fan Experience Through Cutting-Edge Analytics and Operations Management

Maple Leaf Sports & Entertainment (MLSE) is a leading sports and entertainment organization that operates marquee venues such as Scotiabank Arena and BMO Field. Facing the challenge of delivering consistent, safe and memorable fan experiences across large, high‑traffic events, MLSE needed better real‑time visibility and streamlined venue operations — from incident response and maintenance to security patrols and guest services.

MLSE deployed 24/7 Software’s integrated platform, including the new Advanced Analytics module plus incident management, CMMS, guard patrol, mobile apps, guest request tracking, live mapping and partner integrations (e.g., ticketing). The solution delivered real‑time control‑room dashboards, measurable tracking of security/medical incidents and response times, improved resource allocation and greater automation — earning strong stakeholder feedback and helping elevate the overall fan experience.

Maple Leaf Sports & Entertainment

Kaustubh Kapoor

Manager of Analytics