Case Study: Johnson & Johnson achieves 40% higher co-op enrollment with 247 Labs

Johnson & Johnson boosts co-op enrollment by 40% with 247 Labs

Johnson & Johnson sought to engage MBA students for its co-op program but needed a dedicated brand and digital presence to attract them without diluting its main corporate identity. The company engaged 247 Labs to develop this new brand and website specifically for medical internship rotations.

247 Labs created a clean, professional brand and a compelling website aligned with the Johnson & Johnson family of products. This new digital channel led to a remarkable 40% increase in student enrollment for co-op opportunities, providing the company with an effective and on-brand tool for recruiting future talent.

Johnson & Johnson