Case Study: GM OnStar Advisor streamlines bookings and boosts customer satisfaction with 247 Labs

GM Onstar Advisor streamlines bookings with 247 Labs for 2 bookable services

GM OnStar, a service of General Motors, needed to provide its live advisor network with better tooling to book nearby restaurant and hotel offers for drivers without disrupting its existing live operations. 247 Labs was engaged to develop a custom web application that could be seamlessly integrated into the complex enterprise systems already in use by the customer service reps.

247 Labs built the OnStar Advisor booking web app from scratch, creating a purpose-built tool that was embedded into GM's existing systems. The solution led to increased booking speed and advisor productivity, which resulted in improved customer satisfaction, higher retention, significant cost savings, and revenue growth for the automaker.

GM Onstar Advisor