Case Study: Organic Angels boosts recurring revenue with 23 Digital's Magento subscription platform

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Preview of the Organic Angels Case Study

Organic Angels boosts monthly recurring revenue 3.4x with 23 Digital

Organic Angels, a provider of fresh organic produce, needed a scalable eCommerce platform to support its custom box subscriptions and meet rising demand. Their existing website was outdated and lacked functionality. They partnered with 23 Digital to overhaul their online presence and build a robust subscription model.

23 Digital enhanced Organic Angels' platform using Magento, implementing a custom subscription engine, an improved customer portal for self-service, and a mobile-optimized UX redesign. This solution delivered significant results, including a 3.4x increase in monthly recurring revenue and a 43% improvement in customer retention over nine months. The project also achieved a 37% increase in mobile conversions and a 60% reduction in support tickets.


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