Case Study: Online Lighting boosts online sales and organic traffic with 23 Digital's eCommerce redesign and SEO strategy

Online Lighting boosts monthly online sales 3.2x with 23 Digital

Online Lighting, a provider of premium lighting solutions, faced challenges with its outdated eCommerce platform, including poor navigation for its large product catalogue, slow load times, and weak SEO visibility. To address these issues and improve the customer experience, they partnered with vendor 23 Digital for a comprehensive digital strategy and website redesign.

23 Digital executed a complete eCommerce transformation by migrating Online Lighting to a modern platform with a custom UX design and an SEO-led architecture. This solution resulted in a 4.6x increase in organic traffic and a 3.2x increase in monthly online sales within nine months. The vendor's work also achieved a 39% uplift in mobile conversion rates and secured over 80 top 3 rankings for high-intent search terms.

Online Lighting