Case Study: Green Olive achieves stronger online sales with 23 Digital's digital marketing and eCommerce solution

Green Olive boosts online sales with 23 Digital's mobile-first ecommerce revamp

Green Olive at Red Hill, a winery and olive grove, needed a digital marketing strategy to support its growth by generating online sales and building a community. Their challenge was a limited understanding of digital marketing and a concern that an online presence might negatively impact their brick-and-mortar locations. The vendor, 23 Digital, was engaged to provide a complete branding and digital marketing strategy, including a website redevelopment.

23 Digital implemented a comprehensive solution that included a complete revamp of the digital strategy and the development of a new eCommerce website. This was supported by lead nurturing campaigns and third-party integrations to guide customers. The results were a significant improvement in key metrics, including a threefold surge in traffic, a 150% longer average session duration, and a 95% reduction in bounce rate.

Green Olive