Case Study: Deeds Brewing achieves scalable online sales growth with 23 Digital's Shopify Plus and NetSuite integration

Deeds Brewing boosts online sales 4.5x with 23 Digital

Deeds Brewing, a respected Australian craft brewery, faced challenges with its fragmented eCommerce infrastructure and needed a solution to scale its direct-to-consumer sales and streamline operations. The company engaged 23 Digital to modernize its digital presence with a high-performance Shopify store that required a critical integration with NetSuite ERP for real-time inventory sync.

23 Digital delivered a custom Shopify Plus website integrated with NetSuite, providing a premium brand experience and a streamlined portal for both retail and wholesale customers. This solution empowered Deeds Brewing to achieve a 4.5x increase in online sales within six months, a 90% reduction in inventory-related support tickets, and a 36% uplift in overall sitewide conversions, enabling confident nationwide growth.

Deeds Brewing