Case Study: Brooks achieves 180% organic traffic growth with 23 Digital

Brooks boosts organic traffic 180% with 23 Digital

The customer Brooks, a running shoe and athletic wear company, faced significant challenges in the competitive online market. Their direct-to-consumer website had low visibility, with poor search engine rankings and minimal organic traffic, while better-optimized retailers were outselling them online. They partnered with the vendor 23 Digital for a comprehensive digital marketing strategy, focusing on search engine optimisation (SEO) and paid search to improve their organic search positions and drive e-commerce sales.

23 Digital implemented a holistic search campaign involving in-depth keyword research, onsite optimisation, content marketing, and a combined paid search strategy. The vendor's work led to dramatic results: organic traffic surged by over 180%, the number of top 10 keyword rankings jumped from 1 to 51, and the website conversion rate increased from 1.8% to 5.4%. Ultimately, this drove an 810% increase in online sales for Brooks within a year, significantly boosting direct revenue.

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