Case Study: Colony Square achieves interactive wayfinding and engagement with 22 Miles

Midtown Atlanta’s Foremost Mixed-Use-Community Finds its way to the Future with Interactive Wayfinding Technology

Colony Square, North American Properties’ mixed-use destination in Midtown Atlanta, needed a modern way to help visitors, residents, tenants, and staff navigate its growing mix of retail, dining, office, hotel, and entertainment spaces. The property wanted a technology experience that matched its “community of the future” positioning, so it turned to 22 Miles for interactive wayfinding and digital signage.

22 Miles implemented an immersive 3D wayfinding solution with custom kiosks, mobile QR-based “touchless touch” control, and its Publisher Pro.AioT content management system. The platform delivers turn-by-turn directions, ADA-friendly routing, dynamic pop-ups, and centralized content updates across Colony Square’s kiosks, helping eliminate confusion and improve engagement. Since October 2020, the system has generated more than 155,400 button clicks and 51,000 visits, surpassing expectations.

Colony Square

Jay Yu

Digital + Innovation Manager