22 Miles
17 Case Studies
Case Study: Shopping City achieves improved wayfinding and 30% ad revenue growth with 22Miles digital signage
A 22 Miles Case Study
Austria’s Largest Mall Shopping City Uses 22Miles Digital Signage to Improve Facility Wayfinding for Their 14 Floor, 900,000+ Square Foot Mall
Shopping City, Austria’s largest mall, spans 14 floors, more than 200 stores and over 900,000 sq ft, drawing roughly 35,000 visitors daily. Management needed to replace an expensive, outdated analog signage system with a centralized, bilingual (German/English) CMS and ad platform that would drive measurable ROI, support NFC integration for customer‑relation features, provide wheelchair‑friendly touchscreens, and allow fully in‑house map editing and content management.
They selected 22Miles’ digital signage and wayfinding solution, deploying 18 large touchscreen kiosks with NFC and an advanced CMS in under two months. The system delivered accurate wayfinding, promoted stores and ads with advanced scheduling and analytics, cut information‑desk inquiries, boosted NFC engagement, and drove an estimated ~30% increase in advertising revenue within two months while enabling the mall to prove kiosk usage to advertisers.
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