Case Study: Zedra refreshes its brand with 22 Group

Zedra refreshes its brand with 22 Group and wins positive feedback from clients

Zedra, a financial institution specializing in Trust, Corporate and Fund services, required a brand refresh to modernize its identity and align it with a new service offering. The vendor, 22 Group, was engaged to re-energize the core visual identity while maintaining the established logo's recognizability.

22 Group implemented a comprehensive solution that included a brighter color palette, a unique 3D maze animation representing complex regulations, custom iconography for Zedra's values, and strong visual graphics. The vendor applied these new elements across various assets, resulting in a more dynamic and contemporary brand. Zedra reported receiving positive feedback on the refreshed website and commended 22 Group for being professional, friendly, and helpful throughout the project.

Zedra