Case Study: The Regenda Group refreshes its brand architecture with 22 Group

The Regenda Group refreshes brand architecture after 5 years with 22 Group

The Regenda Group, a forward-thinking housing business, engaged their existing vendor, 22 Group, to support an organizational restructure. Their challenge was to re-evaluate and refresh their entire brand architecture to strike an effective balance between the corporate personality of the entire Group and the individual identities of each of its components.

22 Group addressed this by creating a refreshed brand identity that visually highlighted the positive work of the organization. The solution included developing a consistent typeface used across all sub-brands to create a cohesive visual link back to the parent brand. This allowed each business area to express its own personality while ensuring the Regenda Group brand maintained a corporate and professional appearance.

The Regenda Group