Case Study: The Property Academy achieves a bold new brand and website with 22 Group

The Property Academy launches Leaders.Inc at EA Masters in London with 22 Group

22 Group was engaged by The Property Academy, a respected business in the property sector founded by Peter Knight, to undertake a rebranding and website design project. The challenge was to navigate a sensitive transition from a long-standing name to a new identity that conveyed leadership and broader ambition beyond property, while retaining trusted community recognition and explaining a membership model to a wider audience.

The vendor, 22 Group, developed the new brand Leaders.Inc from the ground up, creating its name, visual language, and a scalable brand system. They designed and launched a new website to communicate clarity and credibility. The results included a confidently received brand and digital platform, launched to acclaim at a major property conference in November 2025, with the client reporting a wealth of positive feedback from their team and audience.

The Property Academy