Case Study: RHL builds a welcoming, distinctive brand identity with 22 Group

RHL wins several awards with 22 Group

RHL, a provider of private rented properties and apartment block management across the North West, wanted a distinctive and contemporary brand identity to stand apart from the mundane designs common in its sector. They engaged vendor 22 Group for a new brand and strategy to express their core values of being friendly and welcoming.

22 Group created the ‘Welcome home’ concept, combining a vibrant, illustrative style with a contemporary typeface. The solution used illustrations of homely items to convey comfort and belonging. When launched, this unusual style became massively popular with service users, leading RHL to win several awards and inspiring other businesses in the sector.

RHL