Case Study: Regenda Homes builds a distinctive brand identity with 22 Group

Regenda Homes creates 12 logo colour variations with 22 Group

22 Group was engaged by Regenda Homes, a housing association with nearly 10,000 properties in the North West. The customer's challenge was to create versatile branding that maintained a visual link to its parent company, the Regenda Group, while also establishing its own distinct and less corporate personality.

The solution implemented by 22 Group included devising a wide color palette with 12 logo variations and creating friendly illustrations to appeal to a diverse resident market. To maintain the required visual connection, 22 Group adapted the parent company's graphic elements, such as a holding device for titles and logos. This approach successfully differentiated the Regenda Homes brand while clearly communicating its messages.

Regenda Homes