Case Study: Redwing Living achieves a more commercial brand edge with 22 Group

Redwing Living expands to 2,000+ homes with 22 Group

Redwing Living, a provider of private rented and shared ownership properties, worked with vendor 22 Group on a branding challenge. The customer needed a new brand identity that reflected the historical origin of its name, which was tied to the HMS Redwing saving its foundry from a fire, while also appealing to its target market in the property sector.

The solution from 22 Group was a brand design using a warm palette of reds and browns to signify the company's name and energy. This gave the brand a more commercial edge than is typical for the sector. As a result, Redwing Living expanded and is now managing over 2,000 homes and retirement properties across the North West.

Redwing Living