Case Study: M&Y strengthens its brand identity with 22 Group

M&Y delivers repairs and maintenance services for over 30 years with 22 Group

The customer, M&Y, is the commercially-focused maintenance arm of a larger group, delivering repairs and maintenance services to housing associations. Their challenge was to develop a distinct brand identity that could appeal to both public and private sector customers while still maintaining an essential link to their parent group. They engaged the vendor, 22 Group, for branding and creative services.

22 Group addressed this challenge by creating a refined logo and a professional color palette. They utilized realistic photography and a signature typeface to ensure the business appeared approachable and to reaffirm its connection to the wider group. The vendor's solution successfully provided M&Y with an individual identity that met its strategic goals for broader market appeal.

M&Y