Case Study: Let Alliance brings its brand to life with 22 Group

Let Alliance strengthens brand over 18 months with 22 Group

Let Alliance, a leading financial services provider to the UK lettings industry, engaged 22 Group as their brand was rapidly growing and needed to be taken to the next level. Their challenge was to position themselves as industry specialists rather than a faceless corporate brand by focusing on their unique, people-centric selling points.

22 Group implemented a solution that combined friendly illustrations with staff photography to convey that Let Alliance is all about its people. This approach was reinforced with testimonials across their website and collateral to build a trustworthy and friendly brand feel. As a result, 22 Group became Let Alliance's brand guardian, continuing to work closely on their marketing and website. The vendor successfully brought the brand to life through ongoing online and offline marketing activity.

Let Alliance