Case Study: Konica Minolta launches a multilingual office hub website with 22 Group

Konica Minolta launches a multilingual all-in-one office hub with 22 Group

Konica Minolta needed to launch and promote its new Workplace Hub, an all-in-one office product designed to disrupt the printer market. The challenge was to create a simple, intuitive, and multilingual website to communicate the product, one that would integrate with their existing marketing systems. They enlisted 22 Group to handle the website design and build.

22 Group conducted market and competitor research, then developed the site's information architecture and user journeys. They designed a cutting-edge site with mobile-responsive layouts, animations, GeoIP detection, and a rich content management system. The final website, which incorporated partner agency photography, was well-received globally and enabled easy client management. 22 Group continues to provide digital support as Konica Minolta rolls out product updates.

Konica Minolta