Case Study: Brades launches a purpose-led wealth management website with 22 Group

Brades launches a purpose-led website in phase one with 22 Group

The customer, Brades, is a wealth management firm serving entrepreneurs that needed to launch a new website following a full rebrand. Their challenge was to move away from traditional financial services narratives and establish a credible, purpose-led digital platform that resonated with an entrepreneurial audience. They approached 22 Group, specifically its FinanceStream division, for this branding and website design project.

The 22 Group team immersed themselves in Brades's story to create a calm, minimalist website with bespoke copy that reflected the firm's values and mission. The solution was a striking and modern design that acted as both a brand statement and a lead-generation tool. The outcome was a stunning website that successfully introduced the Brades brand to the market with clarity and confidence, laying the groundwork for future growth.

Brades