Case Study: Bolton at Home creates an ethical social enterprise café brand with 22 Group

Bolton at Home serves 18,000 homes with a new ethical brand identity from 22 Group

The customer, Bolton at Home, a social housing charity, required an ethical brand identity for their new social enterprise café, The Green Café. Their challenge was to create a brand that perfectly expressed the café's concept of offering good food at affordable prices to the local community. They engaged the vendor, 22 Group, for this branding project.

22 Group created a brand identity that combined clear typography with visual elements reflecting nature and fresh ingredients to emphasize the healthy and "green" qualities of the business. The simple yet effective design was applied across all items in the café, including recyclable packaging. This solution by 22 Group successfully conveyed the café's ethical and healthy ethos directly to its customers.

Bolton at Home