Case Study: UP Community Fund grows funding capacity with 21five

UP Community Fund grows funding capacity to $19M with 21five

The UP Community Fund, a provider of non-traditional funding and strategic support for small businesses, faced a challenge in effectively conveying its story to a broader audience. This inability to communicate its mission clearly led to attracting unsuitable clients, which strained its time and resources. To address this, they engaged the brand and marketing agency 21five for a comprehensive suite of services including brand strategy, identity, messaging, and website design.

21five developed a new creative narrative centered on the theme of the "upward journey," which helped unify the UP Community Fund's story and clearly define its target audience. The agency provided ongoing consulting and delivered a completely new brand identity and website. As a result of this work, 21five helped the UP Community Fund significantly increase its impact, growing its funding capacity to $19 million (from $9 million) and funding $9.2 million to businesses across five states.

UP Community Fund