21five
11 Case Studies
A 21five Case Study
Ebenezer Baptist Church, one of the largest and longest-running houses of worship in Charlotte, faced the challenge of modernizing its marketing and online presence to resonate with its diverse, multi-generational congregation. The church hired the vendor 21five to develop a dynamic new website and marketing initiatives that would honor its traditional values while pointing toward its future.
21five's solution was to create a user-friendly website and supporting graphics that were easy for older congregants to use while being interactive enough to engage younger generations. By centering its efforts on this common theme, 21five provided brand development, consulting, and online presence management, enabling the growing ministry to bring its long-set-aside marketing projects up to par with its future direction.