Case Study: Artificial Plants And Trees achieves mobile-friendly ecommerce with 216digital

Sleek user experience sets new standard for independent ecommerce stores

Artificial Plants And Trees needed a mobile-friendly ecommerce redesign to better showcase its huge and complex catalog of faux plants, trees, topiaries, and furniture, with 30,000 SKUs and more than 150,000 product variants. The company wanted to move from a cumbersome, custom-code-heavy store to a simpler, mobile-first experience that could improve usability and support more effective online selling. 216digital led the website redesign, using Miva Merchant and related tools to address the challenge.

216digital implemented slide-out product option panels, easier wishlist creation, personalized recommendations, live inventory display, a streamlined checkout, and tighter integration of built-in Miva features like coupons, gift certificates, and price groups. The result was a cleaner, more intuitive shopping experience across mobile and desktop, with reduced friction in browsing and checkout, stronger merchandising flexibility, and better customer confidence; the client reported being happy with the results and credited 216digital with good communication and a good outcome.

Artificial Plants And Trees

Doug Hopeman

Owner