Case Study: Mobile Home Parts Store achieves 6.40 ROI with 216digital PPC Management

Mobile Home Parts Store - Customer Case Study

Mobile Home Parts Store, a premier supplier of parts for mobile homes and RVs, relied heavily on PPC marketing to drive revenue. After their PPC management platform, Trada, suddenly shut down, their campaign was at risk of collapse. Mobile Home Parts Store had been a 216digital client since 2008, and 216digital stepped in to take over direct PPC management using Google AdWords.

216digital quickly salvaged the available campaign data, rebuilt the PPC program from scratch, and optimized targeting, ad delivery, mobile bids, and location settings. The results were strong: in April, the campaign generated $112,088 in gross sales on a $17,508 budget, producing $94,580 in net PPC receipts, a 41.5% increase and a 6.40 ROI.

Mobile Home Parts Store