Case Study: Mobile Home Parts Store boosts conversion rates with 216digital's responsive ecommerce redesign

Mobile Home Parts Store - Customer Case Study

Mobile Home Parts Store, a retailer of building materials, fixtures, and parts for mobile homes and RVs, came to 216digital with a non-responsive ecommerce site that worked well on desktop but struggled on the growing amount of mobile and tablet traffic. The company needed a modern redesign that would better serve shoppers across devices and reflect a brand it hadn’t updated in years.

216digital rebuilt the store as a fully responsive Miva ecommerce website and integrated key features such as a WordPress blog feed, text club signup modal, slim sticky header, Authorize.net CIM customer profile storage, product comparison tools, and a marketing Hello Bar. The new site drove strong measurable gains: conversion rates increased 55.93% on desktop, 50.87% on mobile, and 66.91% on tablet overall, with the first five days after launch showing even bigger jumps, including 133.48% on tablet.

Mobile Home Parts Store

Tim Peele

Owner