Case Study: Berg Engineering streamlines a complex B2B ecommerce catalog with 216digital

Complex B2B ecommerce catalog streamlined into lean, mobile-friendly store

Berg Engineering, a B2B seller of nondestructive testing equipment for industries like oil and gas, manufacturing, and aerospace, needed to simplify an aging, highly complex ecommerce catalog on the Miva platform. Duplicate product pages were creating SEO problems and making it hard for customers to find the exact product variant they needed, so Berg Engineering partnered with 216digital for a website redesign.

216digital rebuilt the store with product variants, dual browsing paths by product type and manufacturer, dynamic navigation, and mobile-responsive design. The result was a cleaner, leaner storefront with reduced duplicate content, better organization, and a smoother user experience across devices, while also making future catalog updates easier to manage.

Berg Engineering