Case Study: Wunderlich America achieves a mobile-responsive, user-friendly website redesign with 216digital

Clean, logical layout for BMW motorcycle enthusiasts

Wunderlich America, a seller of high-quality BMW motorcycle parts, needed a cleaner, more logical ecommerce experience for customers who usually know exactly which bike series and parts they want. The company also wanted to replace its separate desktop and mobile sites with a single mobile-friendly website, and improve the blog experience for its niche audience. 216digital was brought in to lead the responsive website redesign and related UX work.

216digital created one unified responsive site, simplifying maintenance while improving the experience across devices. It also added a custom bike-series menu and moved search to the top of every page to help users reach the right parts faster. For the blog, 216digital designed a magazine-style section that matched the brand without feeling like part of the store, supporting content marketing and backlink potential. The result was a cleaner site architecture, easier navigation, and a stronger foundation for publishing and ecommerce growth.

Wunderlich America