Case Study: Berg Engineering streamlines complex B2B ecommerce with 216digital

Berg Engineering streamlines B2B ecommerce with 216digital in 3+ days a week of collaboration

Berg Engineering, a B2B seller of nondestructive testing equipment, faced challenges with a complex and redundant ecommerce catalog on the Miva platform, which hurt SEO and created a poor user experience. The vendor, 216digital, was engaged to redesign the website to streamline this complex catalog.

216digital solved these issues by rebuilding the site with product variants to eliminate duplicate content and by creating multiple intuitive navigation paths. The new mobile-responsive site features a dynamic backend for easy catalog management and strategically placed opt-ins. The solution provided Berg Engineering with a cleaner, more efficient, and future-proofed B2B ecommerce store.

Berg Engineering