Case Study: Artificial Plants And Trees achieves a mobile-friendly ecommerce redesign with 216digital

Artificial Plants And Trees streamlines 30,000 SKUs with 216digital

Artificial Plants And Trees, an online retailer of faux plants and furniture, faced the challenge of making their vast and complex product catalog (30,000 SKUs) mobile-friendly to remain competitive. Their outdated website was not optimized for mobile users, creating a significant barrier to sales. They partnered with the vendor 216digital for a comprehensive website redesign and development project, utilizing the Miva Merchant platform.

216digital implemented a mobile-first design featuring innovative slide-out panels for product options, a dynamic slim header for easy navigation, and a streamlined checkout process. They integrated advanced functionalities like a simplified wishlist, personalized product recommendations via 4-Tell, live inventory display, and a Google Trusted Store badge. The solution eliminated redundant third-party modules by fully leveraging Miva's built-in features. The owner, Doug Hopeman, reported that the new site's usability provided a significant competitive edge, improving the customer experience and making the store more nimble for marketing efforts.

Artificial Plants And Trees