Case Study: FranNet achieves more qualified consultation requests with 215 Marketing

FranNet boosts qualified consultation requests with 215 Marketing

215 Marketing partnered with FranNet, the world's largest franchise brokerage and consulting group, to address a key challenge. FranNet needed a scalable solution to generate qualified consultations for its nationwide network of consultants without wasted ad spend or reporting gaps, as rising costs and fragmented processes made it difficult to control cost-per-lead and track performance.

The solution involved building an integrated acquisition program that included a full audit, implementation of core marketing technology, and advanced reporting dashboards. 215 Marketing rebuilt campaigns with precise geo-targeting and launched ongoing optimization and educational seminars. As a result, FranNet achieved more qualified consultation requests at a lower cost-per-lead. The standardized system also allowed for faster launches in new markets and provided clear attribution to inform future budget and growth plans.

FranNet