Case Study: AWeber boosts qualified trials and reduces CPA with 215 Marketing

AWeber increases qualified trials while lowering CPA with 215 Marketing

AWeber, an email marketing platform, sought to optimize its global digital advertising efforts to improve return on ad spend and generate new accounts. After an RFP process, they retained the vendor 215 Marketing to address these challenges and build a more effective acquisition engine.

215 Marketing implemented a comprehensive solution that included restructuring campaigns around search intent, rebuilding all ads and landing pages, and setting up advanced reporting to track conversions to revenue. This program increased qualified trials while reducing the cost per acquisition in priority markets, providing clear attribution that allowed AWeber to confidently fund top-performing campaigns and pause wasteful spend.

AWeber