Case Study: Tommy Docks grows consumer search visibility with 20North SEO

Tommy Docks grows page-one keywords 25.8% with 20North

Tommy Docks, a business in the docks and waterfront equipment industry, came to 20North with a challenge: its website was built for its wholesale partners and lacked visibility with consumers searching online. The company needed to build a direct-to-consumer search channel to grow online sales for its products.

20North implemented an SEO program focused on optimizing collection and product pages, expanding into hardware and add-ons, and creating supporting blog content. This strategy, combined with technical cleanup, resulted in significant growth. In the first year, page-one keywords increased by 16.8%, organic sessions grew 17.8%, and users rose 20.0%. More recently, page-one keywords were up 25.8% year-over-year.

Tommy Docks