Case Study: Sports Unlimited Reverses SEO Decline with 20North

Sports Unlimited grows organic traffic 85.3% with 20North

Sports Unlimited, a sporting goods e-commerce company, came to 20North after experiencing an extended decline in SEO performance, with over a year of falling search rankings and decreasing organic revenue. The site had lost visibility for its most important products and needed to rebuild its search authority to recover the traffic and sales it had lost.

20North implemented an EEAT-first content strategy, beginning with informational content to rebuild topical authority and optimizing high-value collection pages. The program evolved to include answer-driven content tailored for AI search and incorporated technical infrastructure like schema markup. This solution successfully reversed the decline, resulting in an 85.3% growth in organic sessions, a 100% increase in organic users, and a 28.4% rise in organic revenue year over year, while also significantly improving the site's AI search visibility.

Sports Unlimited