Case Study: Roam achieves 202% organic revenue growth and #1 AI visibility with 20North

ROAM grows organic revenue 202% with 20North

ROAM, a multi-location coworking brand, faced challenges with its digital marketing as organic traffic was concentrated only on branded terms, leaving non-branded and location-based search visibility stagnant. Partnering with 20North, the company needed to optimize its Google channel, tap into paid media opportunities, and build an infrastructure for the emerging AI search landscape.

20North deployed a phased strategy combining foundational SEO, local search optimization, Google Ads, and the creation of location-specific service pages. This expanded into answer engine optimization (AEO) to prepare for AI search. The solution drove a 202% increase in organic revenue and achieved the #1 rank in AI visibility, share of voice, and citation share for its category, far surpassing competitors.

ROAM