Case Study: Motorcycle Closeouts boosts e-commerce sales with 20North's integrated Google Ads, Meta Ads, and SEO program

Motorcycle Closeouts grows sales 26% with 20North

Motorcycle Closeouts wanted to grow its online sales and acquire new customers while maintaining a strong return on ad spend. The motorcycle gear retailer needed a strategy that balanced new customer acquisition with its fast-changing, limited-quantity inventory. They partnered with the digital marketing agency 20North to implement an integrated paid advertising and SEO program.

20North built a combined Google and Meta ads strategy, using Advantage+ and Performance Max campaigns to target new high-value shoppers and promote available inventory, while a dedicated SEO effort added supporting content to the product catalog. This solution drove significant growth, with Meta tracked sales up 26% year-over-year and Google Ads maintaining an 8.36x return on ad spend, all while improving traffic quality and overall site visibility for Motorcycle Closeouts.

Motorcycle Closeouts