Case Study: Ethos Therapy Solutions builds a healthier lead pipeline with 20North

Ethos Therapy Solutions grows organic traffic 236% with 20North

Ethos Therapy Solutions, a specialized healthcare brand focused on therapeutic beds and wound-care solutions, needed to build a healthier pipeline of qualified leads from healthcare professionals and equipment buyers. Their challenge was to widen their visibility while cutting wasted ad spend and rebuilding their organic search presence from a very small starting point. They partnered with the vendor 20North for a combined paid advertising and SEO strategy.

20North implemented a dual-faceted solution using Google Ads and a comprehensive SEO program. Their work included building high-intent search campaigns, deploying Performance Max for reach, and executing an ongoing blog and technical optimization program. The results were significant, with a 236% increase in organic users and a 1,282% growth in page 1 keywords. 20North earned Ethos Therapy Solutions the #1 ranking on Google for critical terms like "Air Fluidized Therapy Bed," dramatically increasing non-branded impressions and building a steadier, high-quality lead pipeline.

Ethos Therapy Solutions