Case Study: Carpet Tech boosts ROAS and organic growth with 20North

Carpet Tech boosts ROAS 12% and 92% unbranded traffic with 20North

Carpet Tech, a home improvement service specializing in carpet and floor care, was struggling with inefficient ad spend and heavy reliance on branded conversions. They partnered with the vendor 20North to increase their ROI year-over-year and improve their SEO strategy amid rising Google Ads costs.

20North implemented a multi-part campaign focusing on paid media and SEO. They reduced branded keyword dependency and drove new customer acquisition with non-branded ads, which increased ROAS by 12% YoY. Their aggressive SEO strategy grew page-one keywords by 91% and shifted organic traffic to 92% unbranded. The results included a 29% increase in leads and 4,148 total calls and forms.

Carpet Tech