Case Study: Bruce Bolt achieves 260% gross sales growth and #1 AI visibility with 20North

Bruce Bolt boosts gross sales 260% with 20North

Bruce Bolt, an 8-figure baseball equipment brand, partnered with 20North to overcome stagnant sales and a lack of category leadership. Their challenges included a wasted paid media budget, ineffective tracking, and limited organic and AI search visibility for their products.

20North implemented a phased strategy, starting with a paid media cleanup and then expanding into SEO and answer engine optimization (AEO). The solution included optimizing Google Ads, creating targeted content, and implementing technical changes for AI search. This work resulted in a 260% increase in gross sales for Bruce Bolt and secured them the #1 position in their category for AI visibility, share of voice, and citation share.

Bruce Bolt